The Laboratory

Where AI Concepts Become Things You Can Touch.

We don't just build AI — we study it, take it apart, and make it make sense. Each experiment below is something you can play with.

Experiment 01

The Intent Detector

How AI understands what you mean, not just what you say.

Intent classification is the backbone of every voice AI agent. When a caller speaks, the system doesn't just transcribe words — it maps the entire utterance to a category of intent (scheduling, cancellation, complaint, etc.) and extracts a confidence score. This happens in milliseconds, before the agent even begins forming a response. The sentiment layer adds emotional context so the agent can adjust its tone dynamically.

Experiment 02

The Persona Mixer

How voice, tone, and personality shape an AI agent.

Warmth50
ColdWarm
Pace50
MeasuredEnergetic
Formality50
CasualFormal

Agent Response Preview

Hi there, thanks for calling. How can I help you today?

Every brand has a personality, and your AI agent should carry it. The Persona Mixer demonstrates how three core dimensions — warmth, pace, and formality — combine to create distinct voice personalities. In production, these parameters feed into prompt engineering and voice synthesis to create agents that sound exactly like your brand. A luxury hotel and an urgent care clinic need fundamentally different agents.

Experiment 03

The Extraction Lab

How AI pulls structured data from conversation.

Press play to start the conversation.

Extracted Data

Name
Intent
Date
Time
DOB
Phone
Sentiment

During every call, the AI agent is silently extracting structured data from unstructured conversation. Names, dates, phone numbers, sentiment — all captured in real-time and formatted for your CRM, EHR, or booking system. This isn't post-call transcription; it happens live, mid-sentence, so the data is ready the moment the call ends. Zero manual data entry required.

Experiment 04

The Workflow Wires

How extracted data triggers automated actions.

TriggerQualifyCRM EntrySMS Follow-upCalendar
Speed3x

Click a node for details. Drag to rearrange.

Once data is extracted from a conversation, it needs to go somewhere. Workflow Wires shows how Workforce Wave connects the dots — a new lead triggers CRM entry, SMS follow-up, and calendar booking in sequence. An urgent request escalates to a human while simultaneously notifying the team. These workflows run autonomously, 24/7, turning every conversation into a chain of automated actions.

Experiment 05

The Signal Tower

How multilingual detection works in real-time.

Voice Comparison

Audio samples coming soon

Language detection happens in the first 200 milliseconds of a call. The system analyzes phonetic patterns, character sets, and common phrases to identify the caller's language with high confidence. Once detected, the agent can either continue in that language natively (Tier 2) or route through real-time translation (Tier 1). This means a single phone number can serve callers in 30+ languages without any menu prompts.

More experiments are being built. The Laboratory grows every month.