The Laboratory
Where AI Concepts Become Things You Can Touch.
We don't just build AI — we study it, take it apart, and make it make sense. Each experiment below is something you can play with.
Experiment 01
The Intent Detector
How AI understands what you mean, not just what you say.
Intent classification is the backbone of every voice AI agent. When a caller speaks, the system doesn't just transcribe words — it maps the entire utterance to a category of intent (scheduling, cancellation, complaint, etc.) and extracts a confidence score. This happens in milliseconds, before the agent even begins forming a response. The sentiment layer adds emotional context so the agent can adjust its tone dynamically.
Experiment 02
The Persona Mixer
How voice, tone, and personality shape an AI agent.
Agent Response Preview
“Hi there, thanks for calling. How can I help you today?”
Every brand has a personality, and your AI agent should carry it. The Persona Mixer demonstrates how three core dimensions — warmth, pace, and formality — combine to create distinct voice personalities. In production, these parameters feed into prompt engineering and voice synthesis to create agents that sound exactly like your brand. A luxury hotel and an urgent care clinic need fundamentally different agents.
Experiment 03
The Extraction Lab
How AI pulls structured data from conversation.
Press play to start the conversation.
Extracted Data
During every call, the AI agent is silently extracting structured data from unstructured conversation. Names, dates, phone numbers, sentiment — all captured in real-time and formatted for your CRM, EHR, or booking system. This isn't post-call transcription; it happens live, mid-sentence, so the data is ready the moment the call ends. Zero manual data entry required.
Experiment 04
The Workflow Wires
How extracted data triggers automated actions.
Click a node for details. Drag to rearrange.
Once data is extracted from a conversation, it needs to go somewhere. Workflow Wires shows how Workforce Wave connects the dots — a new lead triggers CRM entry, SMS follow-up, and calendar booking in sequence. An urgent request escalates to a human while simultaneously notifying the team. These workflows run autonomously, 24/7, turning every conversation into a chain of automated actions.
Experiment 05
The Signal Tower
How multilingual detection works in real-time.
Voice Comparison
Audio samples coming soon
Language detection happens in the first 200 milliseconds of a call. The system analyzes phonetic patterns, character sets, and common phrases to identify the caller's language with high confidence. Once detected, the agent can either continue in that language natively (Tier 2) or route through real-time translation (Tier 1). This means a single phone number can serve callers in 30+ languages without any menu prompts.
More experiments are being built. The Laboratory grows every month.